Copy and messaging strategy services
Web copy services
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Get web-ready to share what you do with the world or update that cringy website you hate to send folks to. I’ll make sure each page includes the key takeaways visitors need and sells your business or service to your dream customer and has the right tone to help you stand out.
Included:
60-minute consultation call
Questionnaire to get to know your project and brand
Brand and competitor research
Copy for 6 pages with appropriate SEO terms
2 rounds of revisions
Collaboration with your web designer of choice
3-week turnaround
Rate:
Starting at $2,000 CADPotential add-ons
The Secret Weapon
The Inbox Insider
Or save and get new site copy + brand messaging guidelines with The Brass Key Bundle
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Give your existing website a quick polish and boost using copy best practices, a tone check, and SEO. I’ll create the best user experience for desktop and mobile experiences so the site you have sounds and performs the best it can. This package is an audit and refresh of the content you currently have.
Included:
30-minute consultation call
Questionnaire to get to know your project and brand
Refreshed copy including SEO terms woven throughout for up to 6 pages
1 round of revisions
Collaboration with your web designer of choice
1-week turnaround.
Rate:
Starting at $500 CADAdditional page and content audits available.
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Send clear and engaging communications to your customers and communicate new products, sales, services, or events. Become the brand that says what your customer wants to hear right when they’re ready to hear it.
Included:
30-minute consultation call
Questionnaire to get to know your project and brand
Email copy
2 rounds of revisions
Collaboration with a designer of your choice
Single email rate:
Starting at $100 CAD
One-week turnaround.Sequence rate for up to 6 emails: Starting at $300 CAD
Three-week turnaround. -
Showcase your new product or service with persuasive storytelling. Help get potential customers to connect with what you offer and take that next step with clearly highlighted benefits that speak to their needs. You’ve put in the hard work to create this new offering, you deserve to take a breath now before the launch itself. Let me handle selling your exciting work and getting folks as excited as you are to jump on in.
Included:
60-minute consultation call
Questionnaire to get to know your brand and new offerings better
Email sequence for up to 8 emails
1 compelling sales page
1 social media ad for the platform of your choice
3-week turnaround
Rate:
Starting at: $2000 CADPotential add-ons
Additional social media ads
Lead magnet (e-book, whitepaper, checklist, guides, worksheets, templates)
The Brass Key (brand messaging guide)
In a hurry? For faster turnaround times we can often make it work, but please note rush fees will apply.
“Amanda is a gift to anyone needing clarity on what will resonate with potential clients.”
— Catherine Lash, Creator and Facilitator of Lead with Purpose Workshop
Messaging services
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Brand messaging guide + brand tone discovery session + 5-page website
Save when you purchase the essential messaging tools to elevate your brand and keep communications consistent AND new website copy. This is a great way to set yourself up with success by knowing how your brand will sound, your key messages, and then launching a new site to match. These assets can help shape any future content you (or I) create in the future.
Included:
60-minute consultation call
Research including 2 30-minute virtual customer interviews
2 rounds of revisions for each asset
Brand messaging guide PDF with brand tone walk-through and new website copy for up to 5 pages
5-week turnaround
Rate:
Starting at $3000 CAD -
Create a strategic messaging overview to help communicate clearly what you do, how you’re different, key messages, brand tone, and more. Anytime you or your team need to create content, communications, or ads, you’ll have a convenient rulebook handy with rules, tips, and tricks at the ready.
If you are working on brand guidelines (logos, colours, fonts, etc.) with a graphic designer this can help you create a holistic rulebook for all creative projects moving forward.
Included:
60-minute consultation call
Research including 2 30-minute virtual customer interviews
2 rounds of revisions
Brand messaging guide (including brand tone) PDF and walk-through
3-week turnaround
Rate:
Starting at: $1000 CAD -
Join me for a collaborative session where we’ll dig deep and solidify how your brand sounds. Stand out and sound consistent in content, copy, and communications. You’ll walk away with guidelines and tips that can help with all communications or be worked into brand guidelines.
Included:
Questionnaire to get to know your brand and get thoughts on your current tone (or lack of, no judgment!)
60–minute discovery session and exercise where we look at the questionnaire and answer some defining questions, together
2 rounds of revisions
Brand tone guide PDF and walk-through
2-week turnaround.
Rate:
Starting at: $700 CAD
In a hurry? For faster turnaround times we can often make it work, but please note rush fees will apply.
“Amanda is an extremely gifted writer with a passion for brand voice. She can communicate a brand promise or product description in short, snappy sentences that linger in customers' minds.”
— Warren Haas, Senior Copywriter
Other copy services
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Give out engaging print pieces to help your consumers connect to what you do or what you offer. Use your out-of-home space wisely to increase brand and product awareness. Print always sounds easy until you realize you have limited character counts, I will make sure what you say is skimmable, memorable, and has a clear call to action.
Included:
30-minute consultation call
Questionnaire to get to know your project and brand
Copy for a print piece or out-of-home ad Examples: Brochures, flyers, event handouts, billboards, transit shelters, etc.
2 rounds of revisions.
Collaboration with a graphic designer of your choice
Turnaround dependent on the amount of copy required
Rate for double-sided pieces: Starting at $300 CAD
Rate for multi-page pieces (like brochures):
Starting at $500 CAD -
Have a project that doesn’t really fit into any of the packages above? No problem! Let’s chat about your goals and needs and I can provide a custom quote and ideal process outline.
Custom projects could include:
Blog or SEO articles
Display ads
Social media ads
Social media content strategy
Product packaging copy
Video scripts
Radio ads
and more
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Use my eye for detail, proofreading skills, and love of style guides to help clean up e-books, novels, and more.
In a hurry? For faster turnaround times we can often make it work, but please note rush fees will apply.
Why you’ll love working with me
If you’ve worked with freelancers before you can skip over this part and jump to my packages. Think of me as a temporary part of your team that comes in, gets to know you and your project, solves your problems, and then skips away.
Though as my history reveals, we’ll likely work together again.
(What can I say? I’m a delight to work with.)
My goal is to make working together stress-free and collaborative, not to mention, enjoyable.
My process varies slightly by project but typically it involves:
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You fill out a quick “get to know you” survey so I can learn about your business and upcoming project
We’ll chat for 30-60 minutes (size of project depending) virtually to make sure we’re ready to kick things off, we’ll discuss your challenges, deadlines, and rates
I’ll provide you with a more in-depth questionnaire to make sure we have all the key details we need to start the project (links, files, must-haves, future goals, etc.) this prevents clogging up your inbox before we even get going
I’ll send you a statement of work email so you’ll have a summary of what we’re doing and key deadlines in one handy spot
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I start on the copy or strategy tools
First draft delivery. I will send you a Google doc where you can give it a read and make comments for me to action. For some projects, we might hop on a quick call so I can walk you through the copy or content
I use your comments to make updates
Second draft delivery. This is your last chance to make any necessary updates, but by now it’s usually tiny stuff
Final draft delivery. The copy is all yours to use!
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I send my invoice and testimonial form (I’d love to let others know what you think of working with me and see the completed asset)
You or your team process my invoice
Virtual high fives all around
Hello, industry friend
Are you from an advertising agency or in-house team looking for a freelancer? Or maybe a graphic designer, web designer, or art director looking to team up on a project?
Check out my work for global brands here.
Do I really need to invest in a copywriter?
As one of my favourite internet quotes says, “you can do anything, but not everything.”
What do you rock at? Educating? Event planning? Photography? Baking? Maybe even writing? Well, copywriting is what I rock at. And even writing and copywriting aren’t exactly the same.
Copywriting is storytelling that sells.
I am trained and experienced in connecting to customers, using best practices for each location of copy from websites to a social media ad and even billboards. SEO, user experience, style guides, character counts, and strategy — these are my besties and we make a kick-ass team.
Have you tried writing your own copy yet? Well, you wouldn’t be here if you loved that experience.
Are you ready to just hand this off to a pro to get it done, finally? Smart choice!
There’s nothing that turns off a potential customer faster than unpolished, unprofessional-looking copy or content. That doesn’t mean boring (brand tone is one of my specialties) but one of the best areas you can invest in your brand is to hire an expert to tell your story in a way that works.
And hopefully, that expert will be yours truly.